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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Rori Duboff on how to create trust in the modern digital age
For over 20 years Rori Duboff has been at the forefront of digital strategy across marketing, design and media. Throughout her time in the industry one of the main values that Rori has focused on is trust - how do we understand what is real and what is not - especially in an age of growing online misinformation. This week Rori joins Tammy to discuss her recently developed Trust Stack, a tool she developed to sift through the noise and seek out what is real and true.
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