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Hiring isn’t the real problem; retention is. And if you’re scaling past 7 figures, turnover doesn’t just slow you down... it sabotages momentum, culture, and profitability.

In this episode, I’m joined by Dr. Paul White, psychologist, bestselling author, and co-creator of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman. For over 20 years, Paul has helped businesses, from startups to household names like Pepsi and Caterpillar, eliminate disengagement, stop recognition fatigue, and build sustainable, high-performing cultures.

We unpack 3 proven team appreciation strategies that aren’t about birthday parties, bonuses, or gift cards. These are tactical, data-backed ways to increase team loyalty, fix remote culture gaps, and reduce the hidden cost of churn - without adding complexity.

If you lead a remote or hybrid team, or you're noticing drops in morale or ownership as you scale, this one’s for you.

⏱ Chapter Breakdown
Timestamp | Chapter Title
00:00 | Intro: Dr. Paul White’s Work With Teams
02:09 | From Psychology to Business: Paul’s Origin Story
04:34 | What 450,000 Employees Taught Us About Appreciation
06:32 | Why Recognition Alone Doesn’t Keep Top Talent
07:59 | The Flawed Gift Card Culture and HR Fatigue
10:09 | The True Cost of Missing Appreciation
13:23 | Appreciation as Culture Oil: A Practical Metaphor
15:05 | Words of Affirmation: What Works, What Backfires
18:35 | Remote Teams: How to Build Loyalty from Afar
21:49 | Building Connection Without Wasting Time
23:18 | Retention and Profitability: The Unseen Link
30:09 | What Paul’s Wrestling With: Succession and Scale

📚 Books Mentioned

  • The 5 Languages of Appreciation in the Workplace by Dr. Gary Chapman & Dr. Paul White
  • Integrity by Dr. Henry Cloud
  • Trust by Dr. Henry Cloud

To get access to a free sample of the Motivating by Appreciation Inventory, a group report, and insights on how this system is working inside companies like Pepsi and Caterpillar, email Paul directly at [email protected]. Just mention this podcast in the subject line.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

Connect with Dr. William Attaway:

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Chapters

1. 3 Team Appreciation Strategies That Actually Keep People Around (00:00:00)

2. Introduction to Dr. Paul White (00:00:17)

3. From Psychology to Workplace Appreciation (00:04:50)

4. Appreciation vs. Recognition (00:08:58)

5. Languages of Appreciation Explained (00:15:03)

6. Remote Teams and Cultural Considerations (00:21:57)

7. Leadership Growth and Succession Planning (00:26:06)

8. Resources and Next Steps (00:33:37)

244 episodes