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How To Fix Costly Marketing Strategy Mistakes With James Hipkin
Manage episode 465228864 series 3386506
Too many businesses waste time and money on marketing tactics without a clear strategy, leaving them frustrated with poor results. In this episode, I sit down with James Hipkin, a seasoned marketing expert with over 40 years of experience working with brands like Apple, Toyota, and Wells Fargo. James shares why most marketing efforts fail—not because of bad copy or design, but because of a lack of strategy. He breaks down his Hub and Spoke model, revealing how to make your marketing work as a system instead of disconnected efforts.
We also discuss why most loyalty problems stem from a broken sales process and how fixing it can dramatically increase revenue. James introduces a bold new way to think about websites: Instead of focusing on conversions, businesses should aim for confirmation—proving to visitors they understand their problem and have the right solution.
If you’ve ever felt like your marketing isn’t working the way it should, this episode is packed with actionable insights to stop making costly marketing strategy mistakes and start seeing real results. Plus, James offers a free 30-minute consultation—don’t miss out!
Connect with James Hipkin:
James Hipkin has spent over 40 years mastering the art of digital marketing, and in this episode, he shares game-changing insights that can revolutionize your approach. If you’re serious about building a marketing strategy that works, I highly recommend scheduling a free 30-minute chat with him at VIPchatwithjames.com—his expertise could be the missing link to your business growth.
Books Mentioned:
- The Loyalty Effect – Frederick Reichheld
Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com
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Chapters
1. How To Fix Costly Marketing Strategy Mistakes With James Hipkin (00:00:00)
2. From Music to Marketing (00:00:17)
3. The Power of Strategic Marketing (00:09:58)
4. Fixing Broken Sales and Loyalty Issues (00:15:54)
5. Websites: Confirmation Over Conversion (00:22:49)
6. Six-Second Website Fixes (00:29:31)
7. Timeless Marketing Principles (00:37:15)
231 episodes
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