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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Guest: Shelley Van Etten, the president and CEO of WLT Software, a family-owned company that develops software for adjudicating and processing health and medical claims.
Overview: Generational CEOs are inheriting a BIG responsibility when they take over the family business. The new CEO is often filling "big shoes" and has to maintain the best of what got the firm to where it is while also moving forward in certain areas and keeping talent aligned with the business' core values.
On today's show, Shelley Van Etten discusses how she navigated the challenges of leading a second-generation family business, preserving company culture while evolving with the times, and preparing the next generation to keep Making BIG Happen.
254 episodes
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