Join George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running.

A heartening chat unfolds about Sashen's company, which sprouted from a simple sandal design to an international brand, emphasizing the importance of customer feedback and fortunate encounters in the industry.

00:00 Introduction
03:16 Footwear shapes form; barefoot running improves form.
08:20 Customizable sandals led to ready-to-wear shoes.
10:13 DIY sandal kit changed lives through shoe design.
13:51 News media overhyped shoe injury reduction claim.
17:57 Incorrect footwear weakens foot muscles and joints.
22:01 Creating curiosity, questioning beliefs, and promoting change.
24:55 Optimistic outlook, setbacks, frustration, and disappointment.
27:49 Equity crowdfunding opened investment to non-accredited investors.
31:17 Growing interest in minimalist shoes and optimism.
36:02 Validate your product and be realistic.
38:07 Move on from unattainable experiences and perceptions.
41:51 Robert confronts Kevin’s unimpressive business offer.

Guest Link:
https://www.linkedin.com/in/sashen/

Ready to be inspired by an entrepreneur's path forged from passion to international success? Tune in and unearth how a dash of luck and heaps of dedication can turn an idea into a movement. Don't forget to share your thoughts with us and join the ride through riveting entrepreneurial stories! Lastly, reach out to George if you have a fascinating business story to share!