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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Join George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of delegation, and his dedication to impactful email marketing strategies.
Danas and George candidly discuss the trials and triumphs of transitioning into leadership, the importance of testing in email marketing, and the pitfalls of personalization for the sake of it. Danas also emphasizes the importance of work-life balance and the need to take breaks to enhance productivity and mental well-being.
Timestamps:
00:00 Introduction
03:25 Started solo, needed more people over time.
09:08 Kilo excels at focusing on impactful results.
12:34 Offering a free gift led to worse results.
13:24 Fewer choices prevent decision fatigue and overwhelm.
17:40 Unprepared integration caused stress and employee turnover.
21:34 Balance work and leisure to live fully.
24:13 Take breaks to manage stressful situations effectively.
26:19 Thanks, Danas. Appreciate your time and input.
Guest Link:
https://www.linkedin.com/in/danaskurlavicius/
Tune in for a wealth of insights on email marketing, leadership, and balancing work stress. Don’t forget to subscribe to CEOAFTERDARK for more inspiring stories and practical advice from industry leaders like Danas! Lastly, reach out to George if you have a fascinating business story to share!
41 episodes
