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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.
We dive deep into:
How to build a powerful content-driven go-to-market engine
The underrated power of personal branding in B2B SaaS
Building communities before product-market fit
How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization
Why most SaaS brands fail at content – and how to fix it
How to plug into the ecosystem fast as a new brand
This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.
41 episodes
