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In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.

Key topics covered:

  • Matt’s unconventional journey to CFO
  • The realities of working as a fractional CFO and identifying clients ready for change
  • How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
  • Why speed and imperfection often beat precision in fast-moving environments
  • Managing cash, growth, and risk
  • Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity

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Chapters

1. Meet Matt Topham, Practical CFO (00:00:00)

2. The Role of a Fractional CFO (00:03:22)

3. Making Decisions with Imperfect Information (00:06:24)

4. Key KPIs for Strategic Decision Making (00:10:49)

5. Understanding Productivity and Overhead Rates (00:19:13)

6. LTV to CAC: The Hero KPI (00:28:14)

7. Cash Flow and Business Growth (00:36:49)

8. Building Effective KPIs for Your Business (00:45:21)

9. Final Thoughts and Business Planning (00:50:31)

236 episodes