234. The CFO As A Storyteller: Making KPIs Count With Matt Topham CFO 4.0

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In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.

Key topics covered:

Matt’s unconventional journey to CFO
The realities of working as a fractional CFO and identifying clients ready for change
How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
Why speed and imperfection often beat precision in fast-moving environments
Managing cash, growth, and risk
Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity

Links mentioned:

Matt's Linkedin
Learn more about Practical CFO

Explore other CFO 4.0 Podcast episodes here.
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234. The CFO as a Storyteller: Making KPIs Count with Matt Topham

Chapters

1. Meet Matt Topham, Practical CFO (00:00:00)

2. The Role of a Fractional CFO (00:03:22)

3. Making Decisions with Imperfect Information (00:06:24)

4. Key KPIs for Strategic Decision Making (00:10:49)

5. Understanding Productivity and Overhead Rates (00:19:13)

6. LTV to CAC: The Hero KPI (00:28:14)

7. Cash Flow and Business Growth (00:36:49)

8. Building Effective KPIs for Your Business (00:45:21)

9. Final Thoughts and Business Planning (00:50:31)

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