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If you’ve ever wondered why people do the strange things we do, this episode is your new favourite rabbit hole!
Today we have Phill Agnew on the show, the mind behind Nudge — the UK’s #1 marketing podcast, downloaded hundreds of thousands of times.
But today?
You get Phill unplugged — telling stories, breaking down psychology, and showing you how a few behavioral science principles can transform your business, your life, your TikTok following and even your marathon time.
🎧 What you’ll hear inside (and why you will NOT want to stop listening):
How a chocolate bar hijacked Phill’s childhood brain into love for marketing
A caramel wafer + a tiny line on the wrapper (“7 million sold this week”) = the moment Phill discovered the power of social proof… years before he knew what social proof was.
The loyalty card trick that increased customer return rates by 82% and why you are so loyal to your favorite coffee shop
A barista stamping his card twice for free wasn’t kindness — it was the endowment effect and reciprocity in action.
Why Uber wins (and traditional taxis fail)
It’s not price.
It’s not convenience.
It’s the illusion of control, and once you see it, you’ll start spotting this everywhere.
The Peak-End Rule, and how Phill used it to finish 2nd in an ultramarathon
A Nobel Prize–winning principle that helps restaurants delight customers… and helps Phill outrun people and stick with hard training.
The curiosity hack that got Phill 10,000 TikTok followers in one week
Shakespeare used it.
Dickens used it.
Clickbait uses it.
You should too.
Why handwritten notes outperform almost every digital strategy
One South Korean study.
$50+ increase per customer.
And the wild story of a family who bought their dream home on a street where no houses were for sale — just by using this principle.
The biggest mistake companies make when raising prices
And the simple, psychology-backed tweak that reduces cancellations and makes customers say yes almost every time.
How to use behavioral science TODAY
Phill shares easy, immediately applicable ideas you can use at work, at home, in relationships, in your next email or conversation.
If you listen to ONE episode this month - make it this one.
It’s packed with stories, experiments, practical tools, and “holy sh*t, why didn’t I know this sooner?” insights you’ll use for the rest of your life.
About Phill Agnew
Phill Agnew is the host of Nudge, the UK's #1 marketing podcast — a critically acclaimed show that brings behavioral science to life through real experiments, research, and practical applications. His work has featured world-renowned thinkers like Rory Sutherland, Richard Shotton, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss.
His podcast reaches hundreds of thousands globally and has become a go-to resource for marketers, leaders, and anyone who wants to understand human behaviour.
🔗 Links
- Listen to the Nudge Podcast: https://www.nudgepodcast.com/
- Phill’s Recommended Reading List: https://nudge.kit.com/reading-list
Text Me Your Thoughts and Ideas
Brought to you by Angela Shurina
Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant
Chapters
1. Setting The Promise Of The Episode (00:00:00)
2. Meet Phil Agnew And Nudge (00:01:01)
3. Childhood Hooks: Social Proof And Loyalty (00:04:58)
4. The IKEA Effect And Build‑A‑Bear (00:10:48)
5. Uber’s Real Edge: Illusion Of Control (00:16:44)
6. Show The Work: Operational Transparency (00:22:05)
7. When Faster Is Worse: Starbucks Lesson (00:27:15)
8. Handwritten Notes That Create World-Class Business (00:32:40)
9. Peak‑End Rule To Run Marathons (00:39:09)
10. Curiosity Gap: 10 000 TikTok Followers in a Week (00:46:03)
11. Future Commitments to Keep Customers Happy (00:52:28)
1588 episodes
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