Where do you go for advice on how to navigate the evolving technology and partner landscape? There’s a new player in town that offers some unique benefits for partners and partner managers.

For this episode, I sit down with MJ Shoer, Chief Community Officer, and Carolyn April, Head of Research at the new Global Technology Industry Association (GTIA). GTIA was formed by the spin-off of CompTIA.

MJ discusses the ongoing role of CompTIA and the focused mission of the newly created GTIA. April dives into highlights from the 2025 IT Industry Outlook report she developed.

Key Takeaways

Here are my top 10 takeaways from my conversation with Carolyn and MJ:

1. Transition and Focus of GTIA: The shift from CompTIA to GTIA underscores the importance of evolving to meet industry needs. Stay updated with organizational changes within major industry associations to understand how they may benefit or impact your business.
2. Importance of Strategic Partnerships: Collaborating with other solution providers can fill skills and services gaps. Formalize partnerships with clear contracts to ensure both parties understand roles, responsibilities, and benefits.
3. Skills-Based Hiring: Moving away from traditional degree requirements can widen the talent pool. Implement a skills-based framework for hiring and promotions to attract diverse and capable talent.
4. Cybersecurity: It remains a critical area for investment and focus. Leverage GTIA’s cybersecurity resources and threat intelligence to enhance your business’s cybersecurity posture.
5. Market Adaptability: Understanding ROI for technology investments is more crucial than ever. Develop clear messaging that articulates the ROI of technology solutions to potential clients.
6. AI Integration: AI is revolutionizing various aspects of business operations and cybersecurity.
   Experiment with AI tools internally to improve efficiency before offering AI services to clients.
7. Data Services: There’s a growing need for specialized data services. Explore and invest in data management and analytics services to add to your offerings.
8. Global Perspective: Being aware of global issues can better inform business strategy. Engage in forums and discussions that address global trends and their impact on the technology industry.
9. Non-Profit Benefits: GTIA’s model of subsidizing member dues can facilitate more accessible participation and resources. Join industry associations like GTIA to take advantage of their comprehensive member benefits.
10. Continuous Learning: GTIA’s research and educational programs provide critical industry insights. Participate in GTIA’s events and utilize their research to stay informed and enhance your strategic decisions.

LINKS & RESOURCES

• Connect with MJ and Carolyn
• Learn more about ChannelCon 2025
• Download the 2025 State of the Channel Report