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How Dropout found success streaming comedy for $6 a month

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Manage episode 380920609 series 121009
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When Sam Reich bought CollegeHumor from Barry Diller’s IAC for pennies in January 2020, the comedy site was long past its heyday. A few months later, the pandemic hit. It wouldn’t have been a surprise if CollegeHumor had vanished entirely. Instead, Reich pushed the company to lean into Dropout, the subscription streaming part of the business, and create more improvised comedy content that lent itself well to viral clips on TikTok and YouTube. Today, Dropout has a dedicated fanbase of hundreds of thousands of subscribers and is even talking about establishing a revenue-sharing model with its employees. Vox’s Peter Kafka talks with Reich about how he turned it all around, and what it’s like to be on-camera talent and everyone’s boss.

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

527 episodes

Artwork
iconShare
 
Manage episode 380920609 series 121009
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When Sam Reich bought CollegeHumor from Barry Diller’s IAC for pennies in January 2020, the comedy site was long past its heyday. A few months later, the pandemic hit. It wouldn’t have been a surprise if CollegeHumor had vanished entirely. Instead, Reich pushed the company to lean into Dropout, the subscription streaming part of the business, and create more improvised comedy content that lent itself well to viral clips on TikTok and YouTube. Today, Dropout has a dedicated fanbase of hundreds of thousands of subscribers and is even talking about establishing a revenue-sharing model with its employees. Vox’s Peter Kafka talks with Reich about how he turned it all around, and what it’s like to be on-camera talent and everyone’s boss.

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

527 episodes

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