John Coogan knows what you’re thinking: the world does not need another tech podcast. And the world does not need another podcast featuring two dudes talking.

Yet Coogan and Jordi Hays have started another tech podcast, featuring the two of them talking and… it’s a hit. In the span of a year, TBPN has become the place where tech execs go to chop up the news of the day - first in a daily livestream, and later in clips that circulate around the internet.

And Coogan and Hays are carving out a niche for themselves: Insidery, in-the-know, but also not that serious about the whole thing. They don’t have a huge audience, but they have an influential one, and the beginnings of a very intriguing business.

I talked to Coogan about how TBPN got off the ground, how it works today, where he and Hays go from here — and whether their success has built a playbook for others to follow.

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