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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.”
Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life showing how smarter, more personal energy solutions can empower every home.
Katja shares how storytelling helps make the energy transition relatable, how E.ON measures the impact of its brand work, and why connecting emotionally with customers is key to driving real change.
Tune in to hear:
- The story behind E.ON’s “It’s On Us” campaign
- How to make the energy transition relevant to everyone
- Why trust and storytelling are central to E.ON’s brand strategy
27 episodes
