In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn a citation from AI Overviews, resulting in an increase in visibility and organic traffic. She also discusses what makes a valuable blog, how to build trust with your audience, performance metrics that you should be monitoring/measuring (besides just clicks), and more. Websites and SEO are not disappearing—they are evolving.

About Glynis Tao

Glynis Tao is the founder of ⁠Chase Your Dreams Consulting⁠, an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. With over 25 years of experience in the fashion industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies that deliver real results.

Website: ⁠https://glynistao.com/⁠

Instagram:⁠ @glynistao

Takeaways

• Adopting an adaptability mindset is key to staying ahead in the e-commerce industry.

• Creating consistent and helpful content will keep your brand relevant.

• Strategic blogging will drive visibility and organic traffic to your site.

• Valuable blogs are often ones that answer common customer questions.

• Schema and metadata helps search engines understand your content and increase your site’s visibility.

• Establish trust with your audience by sharing expertise.

• The earlier and faster you adapt to industry changes, the better.