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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What happens when a bold COO questions how conscious consumerism really works?
In this episode, Shonagh Primrose, Chief Operating Officer at Wylde Market, rips apart the rules of growth and reveals how to build a purpose-led platform without bowing to the noisy short-term pressures of venture investors.
We get into:
🌱 Why slow commerce might be the most radical growth strategy yet
⚡ The tough trade-offs every COO faces in the fight between mission and margin
🧩 How to build brand trust in a world wired for instant gratification
💥 The surprising power of friction in a customer experience
If you’re wrestling with how to scale a values-led business or simply want a behind-the-scenes look at the hard choices no one talks about, this conversation is honest, human, and worth every minute.
🎧 Tune in and tell us: Would you choose slower, sustainable growth if it meant protecting your values?
Discover more in this episode:
00:00 - Introduction & background
03:08 - Insights from Shonagh's experience
06:02 - The role of coaching and mentorship
09:04 - Understanding coaching vs mentorship vs therapy
11:47 - Creating safe spaces for difficult conversations
14:59 - The importance of different perspectives
17:55 - Balancing vulnerability and tough decisions in leadership
30:50 - Hiring for diversity fit
37:33 - Navigating different organisational sizes
43:35 - Career strategies for new graduates
50:58 - The importance of networking
55:50 - Career planning and flexibility
Chapters
1. Introduction & background (00:00:00)
2. Insights from Shonagh's experience (00:03:08)
3. The role of coaching and mentorship (00:06:02)
4. Understanding coaching vs mentorship vs therapy (00:09:04)
5. Creating safe spaces for difficult conversations (00:11:47)
6. The importance of different perspectives (00:14:59)
7. Balancing vulnerability and tough decisions in leadership (00:17:55)
8. Hiring for diversity fit (00:30:50)
9. Navigating different organisational sizes (00:37:33)
10. Career strategies for new graduates (00:43:35)
11. The importance of networking (00:50:58)
12. Career planning and flexibility (00:55:50)
19 episodes
