Welcome to ChatGPT Masterclass AI Skills for Business Success.

This is Season 7, Episode 5 – Prompt Chaining for Content Creation and SEO.

In the last episode, we explored how to use structured prompt chaining for research and analysis. Now, we will focus on content creation and SEO, showing you how to build multi-step workflows that generate high-quality, optimized content for blogs, social media, and marketing materials.

By the end of this episode, you will know:

• How to use prompt chaining to generate structured content.
• How to refine and improve GPT’s responses step by step.
• How to optimize content for SEO to improve search rankings.

Let’s get started.

Step 1: Why Content Creation Needs Multi-Step Prompting

If you ask GPT one simple prompt, like:

"Write a blog post about time management."

The response will likely be generic and unstructured.

To create high-quality content, you need to guide GPT through a structured process.

A better multi-step workflow:

1. "Generate five blog title ideas related to time management."
2. "Create an outline for the best title."
3. "Write an introduction that grabs attention."
4. "Expand each section of the outline with detailed information."
5. "Refine the conclusion with a strong call to action."

This step-by-step approach results in a well-structured, engaging blog post.

Step 2: Structuring a Blog Post Using Prompt Chaining

To write a high-quality, SEO-friendly blog post, follow this workflow:

Step 1: Generate Title Options

"Suggest five compelling blog post titles about remote work productivity."

GPT might return:

• "10 Proven Ways to Stay Productive While Working Remotely"
• "How to Maintain Work-Life Balance in a Remote Job"
• "The Biggest Mistakes Remote Workers Make – And How to Avoid Them"

Step 2: Create a Detailed Outline

"Based on the best title, generate a structured outline for a 1,500-word blog post."

GPT will return a logical breakdown of sections.

Step 3: Write an Attention-Grabbing Introduction

"Write a compelling introduction for this blog post that hooks the reader."

GPT now crafts an engaging opening that sets the stage for the article.

Step 4: Expand Each Section with Valuable Insights

"Develop the first section of the outline with detailed insights and examples."

By breaking down content into small, focused steps, the result is higher quality writing.

Step 5: Refine the Conclusion and Add a Call to Action

"Write a strong conclusion that encourages readers to take action."

Now, instead of a generic ending, you get a persuasive closing that drives engagement.

Step 3: SEO Optimization with GPT

To optimize content for search engine rankings, use SEO-focused prompt chaining:

1. "Generate five SEO-friendly blog titles with high-ranking keywords."
2. "Suggest five high-volume keywords related to this topic."
3. "Incorporate these keywords naturally into the blog post introduction."
4. "Write an SEO-optimized meta description for this blog post."
5. "Generate three variations of a call-to-action for higher engagement."

This ensures GPT creates content that is not only well-written but also optimized for search visibility.

Step 4: Prompt Chaining for Social Media Content

Instead of a single prompt like:

"Write a LinkedIn post about remote work productivity."

Use a multi-step approach:

1. "Generate five engaging angles for a LinkedIn post about remote work."
2. "Expand the best angle into a compelling LinkedIn post."
3. "Make it more concise and engaging."
4. "Suggest five hashtag options to increase reach."

This method produces high-performing, optimized content tailored to social media audiences.

Step 5: Common Mistakes in Prompt Chaining for Content and How to Fix Them

Mistake 1: Asking for Full Articles in One Step

❌ Bad prompt:
"Write a 2,000-word blog post about time management."

✅ Fixed prompt:

1. "Generate a compelling title."
2. "Create a structured outline."
3. "Write an engaging introduction."
4. "Develop each section one by one."

Mistake 2: Not Optimizing for SEO

❌ Bad prompt:
"Write a blog post about digital marketing."

✅ Fixed prompt:

1. "Identify the top five keywords related to digital marketing trends."
2. "Write an introduction using the primary keyword."
3. "Suggest an SEO-optimized meta title and meta description."

Mistake 3: Not Refining Content for Engagement

❌ Bad prompt:
"Write a LinkedIn post about productivity."

✅ Fixed prompt:

1. "Suggest five LinkedIn post ideas on productivity."
2. "Expand on the best idea with engaging storytelling."
3. "Make it concise and action-driven."

By structuring content creation step by step, you get better engagement and SEO performance.

Example Prompts for Multi-Step Content Creation

First, for blog writing, try this.

"Suggest five blog post ideas about AI in business. Now create an outline for the best one. Now write an introduction."

Second, for SEO optimization, try this.

"Find the top-ranking keywords for e-commerce trends in 2025. Now suggest blog titles based on these keywords. Now optimize the introduction."

Third, for email marketing, try this.

"Write a compelling subject line for a Black Friday email. Now write a short email body that creates urgency. Now refine the CTA."

Fourth, for ad copy, try this.

"Write five variations of an Instagram ad for a new fitness app. Now refine the top two for better engagement."

Fifth, for content repurposing, try this.

"Summarize my latest blog post into a LinkedIn post. Now rewrite it as a Twitter thread. Now create an Instagram caption."

This approach saves time, improves quality, and maximizes content effectiveness.

Now it is time for your action task.

Step one. Choose a content format—blog, social media post, ad, or email.

Step two. Break down the content creation process into logical steps.

Step three. Use GPT to generate responses for each step.

Step four. Refine the content and optimize for SEO or engagement.

Step five. Compare this structured approach to a single-prompt approach and note the improvements.

By the end of this task, you will have a structured workflow for content creation that improves clarity, SEO, and engagement.

What’s Next?

In the next episode, we will explore how to use GPT to generate customer FAQs and knowledge bases, helping businesses streamline customer support and self-service resources.

If you want to make ChatGPT your go-to assistant for customer support, don’t miss the next episode. See you there!