Many people dream of owning their own business and being their own boss, especially today when careers can be suddenly disrupted by tariffs or technology. I would encourage those who dream to also do.

Judy Lewis is my guest this week, and she doesn’t follow paths; she creates them. An inductee into the Marketing Hall of Legends and co-founder of Strategic Objectives alongside her sister Deborah Weinstein, they have redefined what it means to build with purpose.

Their campaigns have received every PR honour, as well as recognition from the United Nations for promoting social change.

Judy shares her story and how vision, grit, and a simple “What if?” mindset enabled her to leave the corporate world and establish one of the world's most respected public relations agencies. Stay tuned for my three key takeaways, and then ask yourself, What if I applied Judy's lessons in life to my own life?

To find out more about RBC's Women of Influence Awards: https://www.womenofinfluence.ca/rbc-cwea/