Sandy Arnette, an accredited public relations strategist with over 30 years of experience, discusses the power of storytelling for building personal and business brands. Sandy shares insights on the importance of public relations, developing strategic communications, and the significance of media relationships. She also gives practical tips on preparing for media appearances, managing business crises, and crafting compelling messages that resonate with audiences. The conversation highlights the challenges and rewards of PR work, particularly for small business owners, and underscores the necessity of stepping out of comfort zones to achieve growth.