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Audiences on YouTube and audio platforms are distinctly different — so your strategy should be too! In this episode, find out why each audience requires a unique approach and how to tailor your content for better engagement. Kevin also shares which format works best for reaching new listeners, weighs the pros and cons of producing YouTube content, and explains how to maximize your impact across both platforms.

Learn how to align your podcast to each audience and unlock your full growth potential!

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231 episodes