Adrian is joined once again by Paul Adams, the Sofeast Group’s Head of New Product Development, based at Agilian Technology, our contract manufacturer, to discuss the importance of phase gate (or stage gate) reviews in new product introduction (NPI).

When developing and manufacturing a product, rushing forward without checks at key stages can lead to huge risks: design flaws, wrong materials, costly tooling mistakes, or even losing contracts. Paul explains how phase gates work as a “traffic light system” that ensures your project only moves forward when requirements are met, risks are managed, and budgets/resources are aligned.

Regarding YOUR new product launch project. Listen and then ask yourself: Are you blending phases and hoping for the best, or are you applying disciplined checks that save time, money, and stress in the long run?

Episode Sections:

• 00:12 – Introduction
• 00:50 – Why phase gates matter
• 02:42 – What phase gates are
• 05:17 – Implementing phase gates
• 18:58 – Case study (failure)
• 31:18 – Case study (success)
• 33:31 – Best practices
• 35:13 – Wrap-up

Related content...

• Phase-gate process - Wikipedia
• The New Product Introduction Process Guide - Guide
• An Importer’s Guide to New Product Manufacturing in China - FREE PDF eBook

• How We Work With You On New Product Development & Manufacturing Projects - Agilian

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