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#37 - Market Entry 1 - Before You Enter The Market - Matthew McKenzie (Bright Food Asia)

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Manage episode 235934928 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
To start our new series on market entry we have the first of three episodes on market access essentials with China branding expert Matthew McKenzie, where we cover what businesses need to know about the China market before entering, from whether your product is desired in China, how to appropriately price your product, how to protect your brand, where to seek assistance in China and what you need to know about seeking out suitable Chinese partners. Thanks to funding from Austrade, over the next year we’ll be speaking with experts on the fundamentals of market access to China as well the latest developments in intellectual property, branding, customs compliance, digital marketing, new retail, Chinese consumer needs, government grants and more.
  continue reading

52 episodes

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iconShare
 
Manage episode 235934928 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
To start our new series on market entry we have the first of three episodes on market access essentials with China branding expert Matthew McKenzie, where we cover what businesses need to know about the China market before entering, from whether your product is desired in China, how to appropriately price your product, how to protect your brand, where to seek assistance in China and what you need to know about seeking out suitable Chinese partners. Thanks to funding from Austrade, over the next year we’ll be speaking with experts on the fundamentals of market access to China as well the latest developments in intellectual property, branding, customs compliance, digital marketing, new retail, Chinese consumer needs, government grants and more.
  continue reading

52 episodes

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