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#42 - Digital Marketing - Jessica Miao (United Media Solution)

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Manage episode 240372458 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.
  continue reading

52 episodes

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iconShare
 
Manage episode 240372458 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.
  continue reading

52 episodes

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