Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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#42 - Digital Marketing - Jessica Miao (United Media Solution)
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Manage episode 240372458 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.
…
continue reading
52 episodes
MP3•Episode home
Manage episode 240372458 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.
…
continue reading
52 episodes
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