Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
#51 - The Ever-Evolving Chinese Consumer - Mark Tanner (China Skinny)
MP3•Episode home
Manage episode 251202723 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
To kick off the new year on the podcast, we catch up with Mark Tanner from the Shanghai based marketing and research agency China Skinny to unpack some of the prevailing themes in consumption in China and Chinese culture in general. We look at the work China Skinny does at breaking down Chinese target audiences by generation, region and purchasing habits. We discuss the Chinese governments ability to influence the Chinese consumer as well as the increasing competitiveness of local Chinese brands. We also look at some of the notable cultural faux pas of foreign brands in China and what trends to look out for in the coming years.
…
continue reading
52 episodes
MP3•Episode home
Manage episode 251202723 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
To kick off the new year on the podcast, we catch up with Mark Tanner from the Shanghai based marketing and research agency China Skinny to unpack some of the prevailing themes in consumption in China and Chinese culture in general. We look at the work China Skinny does at breaking down Chinese target audiences by generation, region and purchasing habits. We discuss the Chinese governments ability to influence the Chinese consumer as well as the increasing competitiveness of local Chinese brands. We also look at some of the notable cultural faux pas of foreign brands in China and what trends to look out for in the coming years.
…
continue reading
52 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.