While ChAFTA has certainly opened up doors and increased the opportunities for Australian businesses, the sheer size and enormity of the China market can be quite daunting for Australian exporters. How do I get started? What city is best for my product? How do I reach my target market? What’s my product’s point of difference? Who can provide me with support on the ground in China? These are all familiar questions of exporters looking to understand the China market better and tailor their export strategy accordingly. In this episode, we talk to Matthew McKenzie of the Export Group to address some of these questions and offer advice to exporters.