Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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#5 - Your China Market Strategy - Matthew McKenzie (The Export Group)
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Manage episode 193625667 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
While ChAFTA has certainly opened up doors and increased the opportunities for Australian businesses, the sheer size and enormity of the China market can be quite daunting for Australian exporters. How do I get started? What city is best for my product? How do I reach my target market? What’s my product’s point of difference? Who can provide me with support on the ground in China? These are all familiar questions of exporters looking to understand the China market better and tailor their export strategy accordingly. In this episode, we talk to Matthew McKenzie of the Export Group to address some of these questions and offer advice to exporters.
…
continue reading
52 episodes
MP3•Episode home
Manage episode 193625667 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
While ChAFTA has certainly opened up doors and increased the opportunities for Australian businesses, the sheer size and enormity of the China market can be quite daunting for Australian exporters. How do I get started? What city is best for my product? How do I reach my target market? What’s my product’s point of difference? Who can provide me with support on the ground in China? These are all familiar questions of exporters looking to understand the China market better and tailor their export strategy accordingly. In this episode, we talk to Matthew McKenzie of the Export Group to address some of these questions and offer advice to exporters.
…
continue reading
52 episodes
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