INTRODUCING DR. MARK SANNA DC

In this power-packed episode of the Chiro Hustle Podcast, James Chester sits down once again with Dr. Mark Sanna DC, CEO of Breakthrough Coaching. As a second-generation chiropractor and a true advocate for the profession, Dr. Sanna dives deep into the importance of leadership, community, and preserving the philosophical roots of chiropractic. From business building insights to the future of the profession, this conversation is a must-listen for any principled chiropractor looking to grow with integrity.

HIGHLIGHTS

● Dr. Sanna shares why no one will ever care more about your practice than you — and how to turn that truth into motivation.

● A moving origin story: Dr. Sanna’s father overcame severe health challenges through chiropractic, launching a 69-year legacy.

● Why building a business within a practice (rather than being handed one) created resilience and real-world growth skills.

● The hard-earned lessons of mastering chiropractic business — not just the art of the adjustment.

● Why financial literacy, tithing, and compound interest are essential tools for chiropractors.

● Dr. Sanna's bold call for unity, leadership, and embracing community after the isolation of the pandemic.

● The impact of organizations like the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan.

ABOUT DR. MARK SANNA DC

Dr. Mark Sanna DC is the CEO of Breakthrough Coaching, a best-selling author, and a tireless advocate for the future of chiropractic. He serves on the boards of several high-impact organizations, including the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan Leadership Committee.

DIVING INTO...

Legacy, Leadership, and Chiropractic Roots

Dr. Sanna’s story begins with family. Growing up adjusting his parents and even the family pets, his childhood was steeped in the sacred principles of chiropractic. His father, a first-generation American and chiropractic pioneer, overcame serious illness through chiropractic care. That legacy fueled Dr. Sanna’s passion—and informed his mission to ensure chiropractors never suffer financially for delivering such a powerful gift.

From Adjustments to Business Mastery

Despite being an exceptional adjuster, Dr. Sanna candidly admits his early ignorance around business management. His evolution came from necessity. He taught himself to read financial statements, understand investments, and grasp the power of compound interest. His message? Great hands aren’t enough—you need smart strategy to thrive.

Community Over Isolation

In a post-pandemic world, Dr. Sanna reminds us that while solitude can be a useful pause, true success requires connection. He calls on chiropractors to break out of the four walls of their practices and re-engage with each other. Whether through events, seminars, or coaching communities, he believes personal growth and professional momentum come from unity.

Fueling the Future of Chiropractic

Dr. Sanna is a strategic powerhouse helping lead two major initiatives: the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan. Through national campaigns and powerful data collection, these organizations are fighting for fair reimbursement, legislative protection, and wider access for patients. His parting message? We’re stronger together, and now is the time to build the chiropractic future we believe in.

CLOSING THOUGHT

“Success begins with your mindset—and is sustained by community.” —Dr. Mark Sanna DC