The "King of Sales," Jeffrey Gitomer, is the author of 17 bestselling books on sales and personal development, including How to Make Sales Forever and The Little Red Book of Selling. He is an icon in the personal growth and development industry so when he said he would cut out some of his time to record a podcast with me, I was all in.
Having written 16 e-books and thousands of columns, blog posts, and articles in addition to his bestsellers, Jeffrey has produced a ton of content over the decades. His materials can help anyone become a better salesperson.
You still have got to do the work, and if you don't love what you do, using artificial intelligence programs like ChatGPT, Microsoft's Co-Pilot, or X's Grok won't improve your mastery of your profession. It can't close a sale. That's going to be on you.
That's why Jeffrey created his own AI program out of the mass of materials that he has written.
"I created my own AI platform based on observing and realizing that ChatGPT is just a large hole," he said.
If you haven't tried AI yet, I can tell you, it is great for accessing information quickly. But you have to know what to ask it and you have to understand the answer that it gives back to you. And be forewarned: The answers may sound authentic, but they may be nonsensical. The programs even admit that the information may not be useful.
That's not the case with Jeffrey's AI program because he and his team input all of the information themselves. He even suggested it could come in handy right in the middle of a sales call.
"The value of my AI Is you don't have to read my book anymore. Just ask me and I will tell you in 10 seconds or less," he said. "I will guarantee that it's accurate."
Jeffrey said he gets asked all the time whether AI will replace salespeople in the future. Short answer, no. But the right platform may be what separates you from your competition.
With his Philly accent and accompanying charm, Jeffrey shares how AI can make you great at what you do — as long as you love what you do.
Want to check out more about Jeffrey or his program? You can get additional information on his website, gitomer.ai. Meantime, I hope you enjoy this week's episode of Chiseled.