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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Only 33% of Americans actually voted for Trump, an even smaller number are die hard MAGA supporters. So, how do you find customers who are staunchly anti-fascist and then attract them to your business? Turns out it's incredibly easy to do so with SparkToro.
Join us for an insightful conversation with Rand Fishkin, the visionary behind SparkToro, a ground breaking audience research tool. During this episode we'll also explore the challenges and benefits of businesses taking a public stand. Drawing from his own experiences, Rand shares how authenticity and transparency can transform brand perception and foster deeper connections with audiences. Discover the delicate balance between risk and reward, and learn how Rand's approach to public discourse has shaped his journey in the business world.
Connect with Rand Fishkin:
LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://www.sparktoro.com
Connect with Alaina & Chris:
Alaina's LinkedIn: https://www.linkedin.com/in/alainashearer/
Chris' LinkedIn: https://www.linkedin.com/in/christophervogel/
Good Now, Branding & Marketing Agency: http://www.goodisnow.com
Find Your Voice Cohorts: http://www.goodisnow.com/cohorts
15 episodes
