What would you do if your entire business shut down overnight and 6,000 people were counting on you?

Most leaders would panic.
Peng Sum Choe chose purpose.

As CEO of Pan Pacific Hotels Group, Mr. Choe led through one of the toughest global crises, the COVID-19 pandemic, without retrenching a single employee.

When fear shouted cut costs, he chose to protect people.
When others focused on survival, he leaned on clarity, faith, and trust.

In this heartfelt conversation with Ruth Saw, Peng Sum Choe reveals how leading with heart became his greatest strategy. It didn’t start during the crisis, it started years earlier, when he made tough calls, however painful, to rebuild a culture of trust. That trust became his company’s saving grace.

He protected his people, and they protected the business. Together, they emerged stronger, more united, and more profitable than before.

💡 In this episode, you’ll learn:
• How to lead with purpose when fear and uncertainty surround you
• Why trust and clarity are stronger than any business strategy
• The “war room” decisions that built loyalty instead of layoffs
• How faith and values can guide leaders through impossible choices
• How to shift toxic cultures into teams built on trust

Because when leadership feels like a storm, the greatest strategy isn’t cutting back — it’s showing up.

✨ Listen now and ask yourself: What kind of culture are you creating before the next crisis hits?

Connect with Peng Sum Choe
Linkedin: Peng Sum Choe

About Ruth
Ruth Saw is a leadership and communication coach, Gallup Certified Strengths Coach, Accredited Soundwave Practitioner, and author of five bestselling books on clarity, purpose, and faith.

Connect with Ruth Saw
Linkedin: Ruth Saw
Check out the International Bestselling Book: Clarity is Power

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