In this episode of The Clerics of Marketing, Adam and Brian tackle one of the biggest questions every contractor wrestles with. Is my marketing working. They break down why busy seasons can fool you, why slow seasons can scare you, and why neither one actually tells you the truth about your marketing performance.

The guys dig into the real indicators that matter. Steady traffic growth, rising map pack visibility, consistent review velocity, better branded search, cleaner call handling, and whether your website is actually converting the people who find you. They lay out simple metrics you can start tracking today, and explain the difference between leading indicators that show where things are headed and lagging indicators that reveal what already happened.

You’ll also learn how to spot red flags with any marketing company. Are they transparent with real data. Do they explain things clearly. Are they improving your owned assets. Are they asking you for stories, photos, and real content. Or are they acting like a vending machine that spits out AI posts and stock photos.

Adam and Brian close with a simple four step checkup any home service business can use when growth stalls. From your GBP activity to your call handling to your ads and website, they show you how to diagnose what’s actually broken instead of guessing by gut feeling.

If you want clarity on what good marketing really looks like and how to know if you’re moving in the right direction, this episode gives you a clean, practical roadmap you can apply today.