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INFLUENCER INTEGRITY — Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)
Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
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What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.
What You’ll Learn:
- How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from it
- Why AI-polished content kills trust and how to re-humanize your marketing
- The storytelling frameworks that convert curious scrollers into loyal buyers
Timestamps:
00:00 - Introduction
03:00 – The “Pastrygate” influencer meltdown explained
09:30 – When negativity becomes a brand strategy (and backfires)
16:00 – Why drama and gossip drive virality
25:00 – AI perfection vs. human imperfection: the new trust factor
38:00 – How to tell stories that sell (without sounding salesy)
46:00 – Document, don’t perform: making authenticity easy
References & Resources:
- Aurora “Glamor” (Influencer involved in Pastrygate)
- Masters of Marketing (HubSpot newsletter)
- AI actress “Tilly”
- Google “Parisian” Ad (YouTube)
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