Send us a text

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).

What You’ll Learn:

• How to use personal branding the way Hollywood franchises and reality TV stars do
• The content formats currently outperforming everything else — and why
• How to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversions
  
  

Timestamps:
00:00 – Introduction
02:45 – The business lesson behind Costco’s $4 Culture Pop moment
05:58 – What to give away for free (and what not to) in 2025
11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass
18:40 – Why reality TV villains dominate attention (and how to replicate it ethically)
27:15 – The content formats popping off right now
39:10 – Why your content isn’t performing (and how to fix it)

References & Resources:

• Wicked (movie)
• Dancing With the Stars
• Secret Lives of Mormon Wives
• Alex Hormozi
• Culture Pop
  
  

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com