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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Darcy Juarez, Head Coach of Magnetic Marketing's Alchemy Program and the genius behind many of Dan Kennedy's most successful campaigns, shares her journey from Division I athlete to direct response marketing powerhouse.
She reveals why timeless principles like "Be the Welcome Guest, Not the Annoying Pest" and "The Worst Number in Business is One" outperform fleeting marketing fads, while breaking down the resurgence of direct mail and the critical importance of diversifying lead sources.
Darcy also shares vital strategies for future-proofing your business in the era of AI search and decision fatigue. Packed with classic Dan Kennedy wisdom and real-world examples, this episode delivers the principles that never go out of style for entrepreneurs ready to build sustainable, scalable businesses.
https://www.thedirectmarketingbook.com
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