Clienting #11: Developing Your Brand With Julie Tolek Clienting podcast

Clienting #11: Developing Your Brand with Julie Tolek

published 7+ y ago

Content provided by Gy Tsakalakis and AttorneySync: Digital Legal Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis and AttorneySync: Digital Legal Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.

We talked about:

Using different cards for different clients, based on your practice area or the type of client.
Examples of good branding: Think Pink Law, Bye-Bye DWI
Upwork or 99 Designs for logo and branding work on a budget
- Make sure you discuss expectations and have clear guidelines for any designer.
How to think of and do branding? (the total experience of having a relationship with you):
- Crafting your logo and colors
- Identify yourself/your firm/your practice areas/etc
- Creating a tagline
- Feedback from people outside your firm
- What qualities do you want to exude
Based branding on:
- Passion
- Personality
- Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

58 episodes

#Business #Marketing #MBA #Gy Tsakalakis #Legalmarketing #AttorneySync: Digital Legal Marketing

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Clienting #11: Developing Your Brand with Julie Tolek

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