Clienting #42: Tech Tools For Marketing Clienting podcast

Clienting #42: Tech Tools For Marketing

published 6y ago

Content provided by Gy Tsakalakis and AttorneySync: Digital Legal Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis and AttorneySync: Digital Legal Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

Unbounce - landing pages
Optimizely for landing page testing
Keyword research tools
- Answer The Public
- Clearscope

Tools for SEO

Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
Ahrefs
Keyword Planner
Google Search Console- check the impression data
SEMRush
Google Analytics

Tracking Tools

Whitespark
Brightlocal

Tools for Everything Else

Automation & social media planning tools:
- Meet Edgar,
- Sendible,
- Hootsuite
- Buffer
- Later
- Sprout- more expensive but has more options for larger firms
- Mention
Social Media Ads:
- AdEspresso
Image tools:
- Biteable, Canva, Ripple, Over, Clipomatic for story captions.
Reviews:
- GatherUp
- Podium
Email Tools:
- MailChimp
  - Facebook & Instagram Ads
  - Automation

58 episodes

#Business #Marketing #MBA #Gy Tsakalakis #Legalmarketing #AttorneySync: Digital Legal Marketing

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Clienting #42: Tech Tools For Marketing

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