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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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No two fire calls are the same — and neither are sales calls.
But the thing that keeps you calm in both worlds is structure.
In this episode, Chris McGeady breaks down how the EMS S.A.M.P.L.E. process from his firefighting days connects perfectly to his sales framework, the 3 W’s (Why Now, Why You, Why This).
You’ll learn:
🔥 Why structure creates calm instead of making you sound scripted
🔥 How SAMPLE mirrors real sales discovery
🔥 Why “diagnose before you prescribe” works in both medicine and sales
🔥 How the 3 W’s keep every conversation clear and pressure-free
🔥 What to do when a seller throws you something unexpected
Whether you’re working with motivated sellers, buyers, contractors, or clients, this episode will help you stay calm, focused, and in control — just like a firefighter rolling up on a call.
🎯 RESOURCES & LINKS
📘 Free Close Smarter™ Mini Course
Learn the full 4-step Close Smarter™ Framework:
👉 https://wintheclose.com
🎥 Watch this episode on YouTube
👉 https://www.youtube.com/@CloseSmarter
👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.
Follow Close Smarter Real Estate Sales so you never miss an episode. Keep asking smarter questions — and keep closing smarter.
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