In this episode, Brian Dietmeyer talks to Andrew Sykes, CEO of Habits at Work and a seasoned TEDx speaker, about transforming the reputation of sales into the most trustworthy profession on the planet. They delve into the profound impact that trust can have on sales interactions, exploring how salespeople can bridge the gap between being perceived as self-serving and being genuinely helpful. This insightful conversation is a must-listen for anyone in sales looking to elevate their approach and foster genuine connections with their clients.

Timestamps:

00:12 - Introduction of Andrew Sykes and his mission to elevate the trustworthiness of sales.

01:23 - Discussion on why sales is perceived negatively and how to change this perception.

03:09 - Exploring the definition of sales as helping others make progress in their lives.

10:06 - The concept of 'identity trust' and its importance in sales interactions.

13:30 - How first impressions and ongoing actions build or erode trust.

17:10 - Balancing personal sales targets with genuinely helping customers.

23:44 - The importance of instilling trustworthiness as a skill in the next generation of sales professionals.