In this episode of CloudNext, Alexander Kamardash, Head of Operations at IBM Trusteer, joins Ganesh to discuss the early days of financial operations in IT, long before FinOps was popularized. They delve into Alexander's journey of implementing cost-effective measures and establishing a culture of efficiency when cloud cost optimization was still in its infancy. Alexander shares his strategies for overcoming resistance within organizations and the critical importance of visualization in recognizing and addressing financial inefficiencies. Tune in to uncover how Alexander paved the way for what we now recognize as FinOps, providing invaluable insights for any organization looking to optimize their operations financially and operationally in the cloud era.