This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch.
It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table.
Putting the right offer in front of the right audience with the right messaging is key. Obvious? You'd be surprised as to how many business owners place a lot of incorrect assumptions within this step.
The market research component is huge. Brenna is actually teaching a workshop where she goes through and validates the offers of her students. From there, they have a true understanding of who their customer is.
Per Brenna, pre-launch is about selling your process, and not your program. For six weeks during a pre-launch, she suggests thinking through what is the buy-in your ideal customer has to have before they decide to buy your solution.
Listen in as we dive deep into these topics and more.
Connect with Brenna at her website and grab her free Pre-Launch Plan Cheat Sheet.