Why Apple’s Siri Is Still So Bad In The Age Of AI

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7d ago 15:28

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In 2011, Apple unveiled Siri as a revolutionary voice assistant, one that would change how we interact with technology. But nearly 15 years later, Siri sometimes still struggles with basic tasks. At WWDC in 2024, Apple unveiled Apple Intelligence, designed to make everyday tasks easier for iPhone and Apple device users, but the rollout of some features stumbled and now experts are saying that Apple has fallen behind in the generative AI race. While Microsoft and Google built advanced large language models and cloud infrastructure, Apple has taken a slower, privacy-first approach. CNBC explores why Siri lags behind products like OpenAI’s ChatGPT, why Apple’s AI rollout hit some speed bumps, and whether the company can still catch up just as it prepares to unveil new features at WWDC 2025. Chapters: 00:00 Introduction 02:40 Siri’s missed moment 07:30 Data centers and privacy 11:55 Can Apple still win at AI Produced and Edited by: Lisa Setyon Senior Director of Video: Jeniece Pettitt Animation: Jason Reginato Additional Reporting: Steve Kovach Narration: Katie Tarasov Additional images: Apple, OpenAI, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through July 15, 2025: https://cnb.cx/3STNNhr Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Apple’s Siri Is Still So Bad In The Age Of AI

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