🎧 In this episode of Coach Class, I’m joined by someone I’ve admired for years — Sarah Fothergill, now Vice President at HH Global, the world’s fastest-growing marketing execution company.

Sarah and I reflect on our shared time at Asda — a place that was far more than just a job. It was a boot camp for leadership, values, resilience, and finding your voice. We explore the people who influenced her most, including Katherine Paterson, Rick Bendel, and Chris Mcdonough — and the lessons they passed on that still shape her leadership style today.

From her early days faxing house plant orders to stores, to creating Walmart’s global marketing academy, and now managing a multimillion business at HH Global, Sarah’s journey is packed with hard-won insight, humility, and heart.

💬 What We Talk About:

• The Asda culture: why it was so formative — and why it still matters
• What Sarah learned from leaders like Rick, Katherine and Chris
• Taking a leap: going from corporate to India to founding her own agency
• Setting up Walmart’s International Centre of Marketing Excellence
• How she leads today with empathy, honesty, and a coaching mindset
• Advice for anyone starting out — or looking to reinvent themselves
• Why leaving a company well is just as important as how you join
• The unexpected joy of giving back through her work with Forget Me Not Children’s Hospice

🧠 One to Remember:

“You won’t know what you’re good at until you try everything — even the scary stuff.”

🔗 Connect with Coach Class:

• Hosted by: Dom Burch
• Follow the show, leave a review, and share it with someone from your own Asda era.

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🎧 Listen now wherever you get your podcasts, and please rate or share if it resonated.