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In this episode, host Helen O'Neill speaks with Robbie Swale, executive coach, author of the 12-Minute Method book series, and host of The Coach's Journey podcast. Robbie shares his unconventional path to becoming a published author, starting with weekly 12-minute writing sessions on his train commute that eventually transformed into four published books and 80,000 words over three years.

We cover:

  • How creating a regular writing habit compounds over time
  • The entrepreneurial spirit that draws people towards independent publishing
  • Overcoming perfectionism
  • Building your publishing team
  • Why writing a book needs to be more purposeful than a purely financial goal as part of a coaching business

Connect with Robbie:

Website https://www.robbieswale.com

Website https://www.thecoachsjourney.com

LinkedIn https://www.linkedin.com/in/robbieswale/

Coaches journey flywheel https://www.thecoachsjourney.com/the-coaching-business-flywheel

The 12 minute method series of books: https://geni.us/12minutemethodseries

Connect with Helen:

Join the free masterclass Your Future of Work 2025 on Wednesday 5th November at midday GMT. Register at: https://www.helenoneillcoaching.com/fow25

Website: https://www.helenoneillcoaching.com

LinkedIn: https://www.linkedin.com/in/oneillhelen

Register to join the waitlist for the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90

People and resources mentioned:

The War of Art by Steven Pressfield https://amzn.to/471uI3s

Marshall Ganz writing framework

https://dash.harvard.edu/server/api/core/bitstreams/7312037d-c817-6bd4-e053-0100007fdf3b/content

Seth Godin https://seths.blog/

Paul Valery https://www.poetryfoundation.org/poets/paul-valery

David Gaughran https://davidgaughran.com/

Reedsy https://reedsy.com/

Jerico Writers https://jerichowriters.com/

Spiffing books https://spiffingbooks.com/

The Writers & Artist Yearbook https://amzn.to/3W0vwk0

Ann Lamott https://www.britannica.com/biography/Anne-Lamott

Brandon Sanderson https://www.brandonsanderson.com/

Big Magic by Elizabeth Gilbert https://amzn.to/4oahS9L

Nicholas Erik https://nicholaserik.com/

Ingram Spark https://www.ingramspark.com/

*Some of the links above are affiliate links

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6 episodes