In 2025 there are approximately one hundred and twenty-four thousand professional coaches worldwide, a 15% increase since 2023. This figure encompasses a broad range of coaching practices beyond just life or sports coaching, reflecting the overall growth of the hundreds of millions of pounds coaching profession. Yet, many people who claim to be coaches are not properly trained, certified, or accredited. This has huge potential to damage the industry's reputation. For coaches who want to signal to new clients that their time and money spent on coaching sessions will be worth it, what do they need to do to stand out in the crowded market place? Joining Podcast Host, Jenny Butter, in this month's episode are Aurora Dawn the Business Director at the International Authority for Professional Coaching & Mentoring, and Monika Braglewicz an Accredited Breakup & Divorce Coach.