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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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When you try to sound perfect, you sound fake. When you use jargon, you just lose people. And when you pretend to know everything, ultimately, you lose trust.
In today's episode, Darrin Bentley reveals how to turn every guest spot into real leads, real sales, and real clients without sounding fake. He also shared the same framework he used to help one client go from two years of zero podcast sales to landing a single $35K coaching deal with just one small shift.
Listen and enjoy!
You’ll Learn How To:
- Sound real and connect with listeners naturally
- Find your “one person” and speak directly to them
- Use storytelling to build trust and credibility
- Sell through authenticity using the 4-step RAP system (Rapport, Authority, Empathy, Positioning)
What You’ll Learn in This Episode:
- (01:29) The common mistake guests make with their message
- (02:08) Why you must know your “one person” before any podcast
- (03:32) The right way to define your one person
- (04:08) The need to know about your one person: fears, goals, and frustrations
- (05:04) Darrin’s one person: coaches struggling to turn podcasting into profit
- (06:15) Why clarity and empathy convert better than broad messaging
- (07:20) The trap of trying to sound smart instead of being real
- (08:06) Honesty builds more credibility than perfection
- (08:47) Ditching jargon and speaking like a human
- (09:24) The power of storytelling over frameworks
- (10:56) The 4-step sales framework: Rapport, Credibility, Empathy, Positioning
- (11:15) How storytelling builds instant rapport
- (11:35) Using real client results to prove credibility
- (11:51) The role of empathy: describing what it feels like to struggle
- (12:22) Positioning: connecting your offer naturally without pitching
- (13:24) Why giving value first makes selling easy and natural
- (14:17) Podcast guesting works when you are intentional and strategic
Who This Episode Is For:
- Coaches and consultants who want to turn interviews into clients
- Entrepreneurs who want results, not just exposure
- Podcasters looking to turn content into income
- Anyone who wants to sell by helping, not pushing
Why You Should Listen:
If you’ve been showing up on podcasts and getting nothing but “nice interview” messages afterward, you’re missing a system. Darrin breaks down a step-by-step strategy to make every appearance pay off.
Connect with Darrin Bentley:
- Instagram: https://www.instagram.com/iamdarrinbentley/
- Facebook: https://www.facebook.com/iamdarrinbentley/
Resources:
- If you are a coach, a consultant, or an expert who wants to grow and scale your business with our help, be sure to head over to coachinginc.com and schedule a short discovery call with us on the call.
- If you have a podcast that's just not generating leads, sales, or revenue, reach out at 570-242-8555
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