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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Tom Krol joins Marc Mawhinney on the Natural Born Coaches Podcast to reveal the proven system he uses to help coaches close 10 high-ticket clients in just 28 days. Tom breaks down why most coaches are wasting time on logos, funnels, and busywork that don’t make money — and what to focus on instead to start signing clients fast.
He shares his simple messaging framework that makes people either “turn you up or turn you off,” how to know when to shift from helping for free to charging premium rates, and why new coaches actually have massive advantages over those with big brands and polished websites.
You’ll Learn How To:
- Build a message that attracts ideal clients and repels the wrong ones
- Replace marketing complexity with clear, polarizing communication
- Transition from free help to high-ticket sales with confidence
- Stop comparing yourself to competitors and find your unique power
- Leverage authenticity and enthusiasm to sell naturally
What You’ll Learn in This Episode:
- (01:01) Why most coaches focus on the wrong things when growing their business
- (02:05) How Tom built and sold his first multimillion-dollar coaching company
- (06:08) The book that completely changed Tom’s mindset about success
- (08:18) What “high-ticket” really means — and how to price your offer
- (10:35) The simple belief shift that helps you confidently charge premium rates
- (12:02) Why marketing won’t fix weak messaging
- (13:49) How to create messaging that polarizes and converts
- (15:32) The biggest time wasters new coaches fall into
- (18:09) Why you should ignore the competition completely
- (20:10) How new coaches have massive advantages over established brands
- (21:32) The “R.O.D.” method: Radical, Outrageous Differences in your messaging
- (22:36) How to provide real value that drives trust and conversions
- (23:40) When and how to transition from free help to paid coaching
- (24:39) The simplest way to sell high-ticket offers without feeling salesy
- (25:08) Why you should reinvest in experts instead of DIY-ing everything
Who This Episode Is For:
- Coaches, consultants, and experts who want to close more high-ticket clients without complicated funnels or paid ads.
Why You Should Listen:
If you’re stuck doing “busy work” that looks productive but doesn’t get clients, this episode will flip your mindset. Tom’s approach cuts through the noise and gives you a proven, step-by-step system to close high-ticket clients fast — even if you’re just starting out.
Connect with Marc:
- LinkedIn: Marc Mawhinney
- Website: http://www.naturalborncoaches.com/
Resources:
- Register for the free webinar: naturalborncoaches.com/coachinginc
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
112 episodes
