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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In today's episode, Tom Krol brings on two powerhouse affiliates who generate millions of dollars for other coaches, Steve Harward and Tommy Thornburgh of Prime Corporate Services (PCS).
They reveal how top coaches are quietly earning millions through affiliate partnerships that don’t rely on ads. If you want to learn how to attract the right affiliate partners, what affiliates are actually looking for before they'll promote you, and the system for creating win-win partnerships that scale your coaching business without spending on paid ads, this episode is for you!
You’ll Learn How To:
- Build win-win affiliate partnerships
- Increase client retention
- Turn backend services into recurring, passive income
- Protect your brand and reputation while partnering with experts
What You’ll Learn in This Episode
- (05:10) What Prime Corporate Services does for coaches and their clients
- (08:08) Why affiliates help both your revenue and client success
- (09:38) The importance of client retention
- (10:54) The 4 core services PCS offers
- (13:23) Which affiliate partnerships work best for
- (17:17) How do they define success in the coaching business?
- (18:09) Why you should be your own best affiliate user
- (21:13) Your clients share the same vulnerabilities as you
- (23:59) The “three keys” framework: privacy & protection, tax benefits, and credibility
- (28:28) Ways to use affiliate materials to improve your funnel conversions
- (29:26) Fulfillment call vs sales call
- (31:06) Final book and mindset resources for entrepreneurs
- (31:52) The value of building relationships before transactions
Who This Episode Is For:
- Coaches and consultants who want to earn more
- Business owners ready to turn partnerships into recurring revenue
- Entrepreneurs who want to serve clients better
Why You Should Listen:
Affiliate marketing isn’t just for influencers; it is also for top coaches who build thriving businesses with zero ad spend. Steve and Tommy show how to partner with purpose, protect your clients, and profit from genuine relationships that last.
Connect with Steve and Tommy:
- Website: partnerwithprime.com
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
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