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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You've got the expertise and the program, but your group is empty, and you are spending hours on content that is attracting crickets, not clients. If that sounds familiar, this episode is for you!
Today, Tom coaches real estate investor and coach Andrew Becker through the exact organic framework he’s using to consistently fill programs without spending a dollar on ads.
You’ll hear how Andrew built early traction in his probate coaching program, how he landed his first 14 pilot students, and how Tom walked him through the Spirals, a simple, repeatable formula for generating demand across social media, podcasts, partnerships, in-person events, reviews, and more.
If you have ever wondered how some coaches seem to sell out their programs instantly, even with small followings, this episode shows you exactly how it’s done.
You’ll Learn How To:
- Generate warm inbound leads without paid ads
- Use Tom’s Spirals framework to build predictable demand
- Turn organic conversations into clients quickly
- Leverage podcasts, groups, and partnerships the right way
- Stay consistent and build authority even with limited time
What You’ll Learn in This Episode
- (03:42) Who he serves and why probate leads are so valuable
- (05:11) Andrew is producing probate experts by teaching the A to Z of probates
- (06:34) How he filled his first pilot group with 14 students
- (08:08) How BrighterPPC fits into his larger business ecosystem
- (09:10) How he pitched and closed his first cohort
- (09:44) Pricing, discounts, and building the program while teaching it
- (10:40) Andrew’s first steps: affiliate launches and podcasting
- (11:23) Introducing the Spirals formula
- (12:24) S — Social Media Groups: where the hidden buyers are
- (14:44) Andrew reveals DEVI AI and how he automates keyword alerts
- (17:05) Why generosity inside groups builds authority fast
- (19:20) P — Podcasting: the highest-converting lead source
- (20:05) How podcast swaps create instant trust and authority
- (20:56) P #2 — Guesting on other shows
- (22:20) I — In-Person Meetings and why they create immediate momentum
- (24:25) R - Reviews, not testimonials
- (25:48) A — Affiliate Launches and why relationships beat ads
- (27:05) L — List Building: Tom’s real advice on email platforms and deliverability
- (28:48) S — Social Media Live: the fastest path to demand
- (32:14) A business reduces your suffering by reducing the suffering of other people.
- (34:35) The trap of automations and why ads aren’t the shortcut people think
- (35:43) Why part-time effort produces part-time results
Who This Episode Is For
- Coaches who want full programs without paying for ads
- Business owners who are tired of creating content that doesn’t convert
- Entrepreneurs who are looking for a predictable, organic lead flow
- Anyone who wants a simple, consistent system to get clients
Why You Should Listen
Most coaches jump from platform to platform, hoping something will finally work. This episode shows you a simple, repeatable process that fills your program without complicated funnels or ad spend.
Connect with Andrew Becker:
- Website: https://brighterppc.com/
- LinkedIn: https://www.linkedin.com/in/andrewbecker3/
Other Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
121 episodes
