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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.
Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.
You'll Learn How To:
- Get your first $100K in coaching with $0 ad spend
- Turn free content into booked calls and closed deals
- Write CTAs that trigger action without sounding salesy
- Keep your sales calls short, clear, and high-converting
- Overcome objections and still close deals fast
What You'll Learn in This Episode:
- (02:45) Why the Revenue in First Position rule matters most
- (06:06) How he did $100K from coaching and what he did differently
- (07:58) PPSO Method: Person, Pain, Solution, and Outcome
- (08:55) The core offer he started with and how it evolved
- (10:24) Creating phone calls with the prospects
- (11:12) From zero to 100K views/month with just 2–4 posts per day
- (13:46) Nothing more powerful than an in-person meeting
- (15:41) What Belmont does on his social media
- (18:53) Getting haters in business is a badge of honor
- (22:06) CTA strategy: how Belmont uses DMs + Calendly to close
- (25:37) Tools, trips, tricks, and strategies to close more deals
- (29:04) His 15-minute sales call framework that converts
- (33:07) How to handle objections like "I need to think about it” or “That’s a lot”
- (35:56) Pushing people into the price objection
- (42:04) Preparation can be a form of procrastination. Take massive imperfect action!
Who This Episode is For:
- Coaches with no budget who want to start now
- Sales professionals transitioning into coaching
- Course creators stuck below $10K/month
- Anyone trying to generate clients without paid ads
Why You Should Listen:
This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.
Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.
If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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