What happens when two entrepreneurs stop following the rules and start writing their playbook?

In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions.

If you have ever felt stuck in overthinking, undercharging, or waiting for the perfect moment, this is the wake-up call you need.

You'll Learn How To:

• Seven things to consistently generate significant amounts of revenue
• Use enthusiasm as a sales weapon
• Tell your origin story in a way that creates a connection
• Apply real-world business rules like “Revenue in First Position”
• Break out of fear-based pricing and double your income

What You'll Learn in This Episode:

• (03:36) How Darrin and Tom reverse-engineered success
• (08:42) Why authentic, contagious enthusiasm outperforms any script
• (11:07) How to use your origin story to magnetize the right people
• (12:41) Reminder: no one’s life is perfect—so stop selling perfection
• (13:32) Rule #1 in 88 principles in business: Revenue in first position
• (17:49) Focus on your strengths and double down on what brings income
• (19:00) Make many sales, double your prices
• (20:49) Why fear-based thinking kills your revenue potential
• (23:21) Be loud about your uniqueness, it’s your advantage
• (24:09) Know exactly who you're speaking to and why it matters
• (26:46) Darrin’s free methods for driving organic traffic that converts
• (29:06) Why getting around real people boosts your energy and clarity
• (33:01) Explosive success in the beginning explained
• (34:27) Rule #9 of the 88 principles in business: Know the rules of marketing
• (36:29) Motivation is optional; discipline is not
• (40:10) Future pacing: how to get your prospects to see their next chapter
• (43:20) Progress, not perfection: why preparation is often just procrastination

Who This Episode is For:

• Coaches stuck under $10K/month and ready for real growth
• New entrepreneurs are second-guessing every move
• Business owners are tired of theory and hungry for traction
• Anyone who needs a fire lit under their “start now” mindset

Why You Should Listen:

Darrin and Tom don’t just talk about scaling; they built it from the ground up, with zero fluff. This episode is a no-excuses breakdown of what it takes to create a wildly profitable business using nothing but heart, hustle, and principle-based action.

Read Tom Krol’s 21 Must-Read Books for Entrepreneurs: https://coachinginc.com/21books/

Connect with Darrin Bentley:

Instagram: https://www.instagram.com/iamdarrinbentley/

Facebook: https://www.facebook.com/iamdarrinbentley/

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.