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Chapters

1. Cold Open: Defying Best Practices (00:00:00)

2. Host Swap And Format Shift (00:00:27)

3. What Performance Max Actually Is (00:01:02)

4. Cocktail Break: The Anna Banana (00:01:55)

5. Why A PMax-Only Test (00:05:48)

6. Do You Really Need Search (00:07:20)

7. How PMax Builds And Uses Assets (00:09:15)

8. Service Vs Product Hypothesis (00:12:03)

9. Experiment Design And Variables (00:14:06)

10. Bold Predictions And Google Incentives (00:17:36)

11. Defining Success Metrics (00:21:05)

12. Recap And How To Engage (00:24:00)

123 episodes