In this episode of Coffee Break with Jake, we’re diving into the power of social media marketing and how security professionals can use it to grow their businesses. Hosted by Jake Voll, this conversation brings together experts in marketing and security to discuss what works, what doesn’t, and how to stand out in an industry that often struggles with engaging content.

In this episode...

Jake Voll shares his journey of growing his LinkedIn presence to over 1 million impressions in the past year and how he’s leveraged it to grow his network and business.

Tyler Martin shares his expertise in creating videos that don’t feel like ads but still drive business growth.

Vinny Peone discusses creating engaging content that stands out and shows off his brand personality.

Key Takeaways:

✅ Why authenticity and personality matter more than ever
✅ How to create valuable content that attracts customers without feeling salesy
✅ Overcoming the fear of posting and finding the right topics to talk about
✅ Why social media is a long-term strategy, not just a sales tool
✅ The importance of showing up consistently to build trust and authority

Join us for this insightful discussion and learn how you can start leveraging social media to take your security business to the next level!

Do you want to get started with social media marketing, but not sure what tools to use? Check out Tyler's Toolbox for some recommendations to get you started: https://pages.ssandsi.com/toolbox